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A configurational approach to network topology design for product innovation
Ozkan-Canbolat, Ela; Beraha, Aydin - In: Journal of business research : JBR 69 (2016) 11, pp. 5216-5221
Persistent link: https://www.econbiz.de/10011589677
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Institutional constraints of product innovation in China : evidence from international joint ventures
Ma, Zhenzhong; Yu, Mingyang; Gao, Chongyan; Zhou, Jieru; … - In: Journal of business research : JBR 68 (2015) 5, pp. 949-956
Persistent link: https://www.econbiz.de/10010516651
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Design innovativeness and product sales' evolution
Rubera, Gaia - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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Collaboration costs and new product development performance
Parker, Hamieda; Brey, Zameer - In: Journal of business research : JBR 68 (2015) 7, pp. 1653-1656
Persistent link: https://www.econbiz.de/10011298850
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Product innovation : when should suppliers begin to collaborate?
Fossas Olalla, Marta; Minguela-Rata, Beatriz; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1404-1406
Persistent link: https://www.econbiz.de/10011297954
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Strategic embeddedness of modularity in alliances : innovation and performance implications
Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of business research : JBR 68 (2015) 7, pp. 1388-1394
Persistent link: https://www.econbiz.de/10011297957
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How can open innovation ecosystem modes push product innovation forward? : an fsQCA analysis
Xie, Xuemei; Wang, Hongwei - In: Journal of business research : JBR 108 (2020), pp. 29-41
Persistent link: https://www.econbiz.de/10012174931