Social contagion in new product trial and repeat
Year of publication: |
2015
|
---|---|
Authors: | Iyengar, Radha ; Van Den Bulte, Christophe ; Lee, Jae Young |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 3, p. 408-429
|
Subject: | new product diffusion | social contagion | social networks | social status | trial-repeat | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Theorie | Theory | Sozialer Status | Social status | Ansteckungseffekt | Contagion effect | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
-
Nonmonotonic status effects in new product adoption
Hu, Yansong, (2014)
-
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan, (2023)
-
Delre, Sebastiano A., (2010)
- More ...
-
Further reflections on studying social influence in new product diffusion
Iyengar, Radha, (2011)
-
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha, (2008)
-
Iyengar, Radha, (2012)
- More ...