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Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
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The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10008227508
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The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10007723585
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The impact of the alliance on the partners: A look at cause-brand alliances
Lafferty, Barbara A.; Goldsmith, Ronald E.; Hult, G.Tomas M. - In: Psychology & marketing 21 (2004) 7, pp. 509-532
Persistent link: https://www.econbiz.de/10006963916
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The Role of Employee Effort in Satisfaction with Service Transactions
Mohr, Lois A.; Bitner, Mary Jo - In: Journal of business research : JBR 32 (1995) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10006742255
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The influence of technology anxiety on consumer use and experiences with self-service technologies
Meuter, Matthew L.; Ostrom, Amy L.; Bitner, Mary Jo; … - In: Journal of business research : JBR 56 (2003) 11, pp. 899-906
Persistent link: https://www.econbiz.de/10006720217