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DESIGNOR : a decision support procedure for industrial product design
Choffray, Jean-Marie; Lilien, Gary L. - In: Journal of business research : JBR 10 (1982) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10001996032
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Product life cycle research : a literature review
Rink, David R.; Swan, John E. - In: Journal of business research : JBR 7 (1979) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10002702911
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Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of business research : JBR 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601
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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Venture planning and analysis : an integrated approach to investment evaluation and product pricing
Kvanli, Alan H.; Barnes, W. M. - In: Journal of business research : JBR 9 (1981) 2, pp. 175-203
Persistent link: https://www.econbiz.de/10002257376
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Organizational innovation and structure
Kim, Linsu - In: Journal of business research : JBR 8 (1980) 2, pp. 225-245
Persistent link: https://www.econbiz.de/10002193649
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Technology profiles and export marketing strategies
Suzman, Cedric L.; Wortzel, Lawrence H. - In: Journal of business research : JBR 12 (1984) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003691856
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Identifying innovative behavior patterns using canonical analysis
Shuptrine, F. Kelly - In: Journal of business research : JBR 5 (1977) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10002797019