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~isPartOf:"Journal of business research : JBR"
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Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 1
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A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Saved in:
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
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