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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre - In: Journal of business research : JBR 69 (2016) 1, pp. 244-254
Persistent link: https://www.econbiz.de/10011417717
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Narrativity, temporality, and consumer-identity transformation through tourism
Ourahmoune, Nacima - In: Journal of business research : JBR 69 (2016) 1, pp. 255-263
Persistent link: https://www.econbiz.de/10011417719
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Next stop, pleasure town : identity transformation and women's erotic consumption
Walther, Luciana; Schouten, John W. - In: Journal of business research : JBR 69 (2016) 1, pp. 273-283
Persistent link: https://www.econbiz.de/10011417726
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels; Jones, Richard; Al Zagir, Nadia; … - In: Journal of business research : JBR 70 (2017), pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
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Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
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From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574