//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social capital and contributio...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Experiment
147
Consumer behaviour
85
Konsumentenverhalten
85
Social capital
74
Sozialkapital
74
Decision
23
Entscheidung
23
Social Web
22
Social web
22
Social network
19
Soziales Netzwerk
19
Theorie
19
Theory
19
Business network
16
Emotion
16
Unternehmensnetzwerk
16
Advertising effects
14
Brand management
14
Markenführung
14
Werbewirkung
14
Business start-up
13
Unternehmensgründung
13
Cognition
12
Internet marketing
12
Kognition
12
Markenimage
12
Online-Marketing
12
Social relations
12
Soziale Beziehungen
12
Social behaviour
11
Soziales Verhalten
11
Confidence
10
Fundraising
10
Online retailing
10
Online-Handel
10
Prosocial behavior
10
USA
10
United States
10
Vertrauen
10
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Augusto, Mário Gomes
1
Berlo, Zeph M. C. van
1
Costa, Patrício
1
Cui, Yuanyuan
1
Das, Gopal
1
Dawar, Niraj
1
Dutta, Sujay
1
Fennis, Bob Michaël
1
Flavián Blanco, Carlos
1
Han, Xiaoqi
1
Hernandez, José Mauro C.
1
Ibáñez-Sánchez, Sergio
1
Kardes, Frank R.
1
Kronrod, Ann
1
Laan, L. Nynke van der
1
Lei, Jing
1
Lencastre, Paulo de
1
Lowrey, Tina M.
1
Machado, Joana César
1
Orús, Carlos
1
Pala, Erol
1
Parker, Cathy
1
Pulling, Chris
1
Reijmersdal, Eva A. van
1
Roper, Stuart
1
Sledge, April
1
Smit, Edith G.
1
Torres, Pedro M.
1
Turan, Ceyda Paydas
1
Van Esch, Patrick
1
Wiebenga, Jacob H.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
9
Journal of international consumer marketing
6
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
SFB 649 discussion paper
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Strategie, Marketing und Informationsmanagement
2
The journal of business & industrial marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Agricultural and resource economics review : ARER
1
Bridging the gap between advertising academia and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
2
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
3
Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
4
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
5
Brand crises : the roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
Dawar, Niraj
;
Lei, Jing
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 509-516
Persistent link: https://www.econbiz.de/10003839901
Saved in:
6
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
7
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
9
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
10
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->