Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
José Mauro C. Hernandez; Xiaoqi Han; Frank R. Kardes
| Year of publication: |
2014
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|---|---|
| Authors: | Hernandez, José Mauro C. ; Han, Xiaoqi ; Kardes, Frank R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 874-881
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| Subject: | Brand | Information diagnosticity | Missing information | Expertise | Markenartikel | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information | Informationsverhalten | Information behaviour | Markenimage | Brand image | Unvollkommene Information | Incomplete information | Information | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363268