Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SHORT RUN PRICE CYCLES IN THE...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenimage
Marketing
161
Marketing management
55
Marketingmanagement
55
Consumer behaviour
32
Konsumentenverhalten
32
Innovation
17
Firm performance
16
Unternehmenserfolg
16
Markenführung
14
USA
14
United States
14
Relationship marketing
13
Beziehungsmarketing
12
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Entrepreneurship approach
10
Bibliometrics
9
Bibliometrie
9
KMU
9
SME
9
Entrepreneurial marketing
8
Market research
8
Marktforschung
8
Social Web
8
Social web
8
Welt
8
World
8
Brand image
7
Ethics
7
Marketing theory
7
Business ethics
6
Competitive advantage
6
Ethik
6
Internet marketing
6
Marketingtheorie
6
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Akhtar, Pervaiz
1
Alexander, Andrew
1
Ambaye, Michele
1
Baek, Minjung
1
Balmer, John M.T.
1
Beliaeva, Tatiana
1
Bonnardel, Valérie
1
Chae, Heeju
1
Dennis, Charles
1
Ferasso, Marcos
1
Foroudi, Pantea
1
Gowreesunkar, Vanessa G. B.
1
Gruca, Thomas S.
1
Hamari, Juho
1
Hunt, Shelby D.
1
Jang, Hyeonju
1
Jung, Jaesuk
1
Jung, Sang-Uk
1
Kashmiri, Saim
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Kraus, Sascha
1
Mahajan, Vijay
1
Mahto, Raj V.
1
Melewar, T. C.
1
Osburg, Victoria-Sophie
1
Pillai, Kishore Gopalakrishna
1
Podnar, Klement
1
Sharma, Piyush
1
St. Davčik, Nebojša
1
Sung, Sijun
1
Séraphin, Hugues
1
Teller, Christoph
1
Wood, Steve
1
Xi, Nannan
1
Yoganathan, Vignesh
1
Zhu, John
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
22
The journal of product & brand management
11
Springer eBook Collection
10
Springer eBook Collection / Business and Economics
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Business history
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Palgrave Studies of Marketing in Emerging Economies
5
The brand challenge : adapting branding to sectorial imperatives
5
The journal of brand management : an international journal
5
Asia-Pacific journal of business administration
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Marketing intelligence & planning
4
Research
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
4
A master class in brand planning : the timeless works of Stephen King
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Business horizons
3
EBSCOhost eBook Collection
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Global journal of business research : GJBR
3
International journal of sports marketing & sponsorship
3
International journal of wine business research : IJWBR
3
Inventi impact: retailing & consumer services
3
Journal of Islamic marketing : JIMA
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing theory
3
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
2
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
3
A
marketing
research tool for destination
marketing
organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
4
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
5
The name's the game : does
marketing
impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
6
Quo vadis corporate
marketing
?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
7
Place/nation branding and
marketing
: rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
8
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
9
Sustainable
marketing
activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
10
Storyscaping in fashion brand using commitment and nostalgia based on ASMR
marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
