Narrow search
Showing 1 - 10 of 59
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Cover Image
Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.; Horváth, Csilla; Gretry, Anaïs; … - In: Journal of business research : JBR 100 (2019), pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
Cover Image
Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
Cover Image
Performance feedback and problemistic search : the moderating effects of managerial and board outsiderness
Choi, Jaeho; Rhee, Mooweon; Kim, Young-Choon - In: Journal of business research : JBR 102 (2019), pp. 21-33
Persistent link: https://www.econbiz.de/10012103805
Cover Image
Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
Cover Image
Metaphorical communication, self-presentation, and consumer inference in service encounters
Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146
Persistent link: https://www.econbiz.de/10011645551
Cover Image
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Cover Image
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.; Roy, Sanjit; Lassar, Walfried M. - In: Journal of business research : JBR 72 (2017), pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Cover Image
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Cover Image
Interactivity model 2.0 : social communication dynamics in organizational contexts
Giraldo Marín, Lillyana María; Tabares Betancur, … - In: Journal of business research : JBR 69 (2016) 11, pp. 4947-4952
Persistent link: https://www.econbiz.de/10011588995