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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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Does shared consumption affect consumers' values, attitudes, and norms? : a panel study
Roos, Daniel; Hahn, Rüdiger - In: Journal of business research : JBR 77 (2017), pp. 113-123
Persistent link: https://www.econbiz.de/10011729901
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Relationship norms and media gratification in relational brand communication
Simon, Françoise - In: Journal of business research : JBR 79 (2017), pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
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The subjective norms of sustainable consumption : a cross-cultural exploration
Minton, Elizabeth A.; Spielmann, Nathalie; Kahle, Lynn R.; … - In: Journal of business research : JBR 82 (2018), pp. 400-408
Persistent link: https://www.econbiz.de/10011771929
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Larger partitions lead to larger sales : divided grocery carts alter purchase norms and increase sales
Wansink, Brian; Soman, Dilip; Herbst, Kenneth C. - In: Journal of business research : JBR 75 (2017), pp. 202-209
Persistent link: https://www.econbiz.de/10011699851
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Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh; Pinto, Diego Costa; Cruz-Jesus, Frederico; … - In: Journal of business research : JBR 151 (2022), pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
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Adoption of collaborative consumption as sustainable social innovation : sociability and novelty seeking perspective
Małecka, Agnieszka; Mitręga, Maciej; Mróz-Gorgoń, … - In: Journal of business research : JBR 144 (2022), pp. 163-179
Persistent link: https://www.econbiz.de/10013184965
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav; Maheswarappa, Satish Sasalu; Maity, Moutusy - In: Journal of business research : JBR 86 (2018), pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
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Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.; Fazel, Hesham; Trifts, Valerie - In: Journal of business research : JBR 91 (2018), pp. 326-333
Persistent link: https://www.econbiz.de/10011903212