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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~subject:"Marketing theory"
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Markenimage
Marketing theory
Marketing
163
Marketing management
56
Marketingmanagement
56
Consumer behaviour
32
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17
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Lim, Weng Marc
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Journal of business research : JBR
SpringerLink / Bücher
51
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Journal of marketing management : MM
21
Journal of Historical Research in Marketing
16
Journal of historical research in marketing
16
Journal of macromarketing
15
Journal of the Academy of Marketing Science
14
European Journal of Marketing
13
AMS review : official publication of the Academy of Marketing Science
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Lehrbuch
11
European journal of marketing : EJM
9
Marketing theory
9
Springer eBook Collection
9
Australasian marketing journal
8
European Business Review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Islamic marketing : JIMA
6
Journal of marketing
6
Journal of strategic marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Marketing intelligence & planning
5
The marketing review
5
Always learning
4
Hamburger Schriften zur Marketingforschung
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Legends in marketing
4
Research
4
Strategisches Marketingmanagement
4
Zeszyty naukowe
4
Administrative Sciences : open access journal
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ECONIS (ZBW)
15
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1
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
2
The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
Saved in:
3
Marketing
and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
4
Sustainable
marketing
activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
6
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
7
A
marketing
research tool for destination
marketing
organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
8
Product innovation as a mediator in the impact of R&D expenditure and brand equity on
marketing
performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
9
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
10
Sensory stimulation for sensible consumption : multisensory
marketing
for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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