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~isPartOf:"Journal of business research : JBR"
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Advertising effects
201
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201
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161
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156
Consumer behaviour
148
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Thompson, Arthur A.
2
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1
Hite, Robert E.
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Hyman, Michael R.
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King, Ronald H.
1
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Journal of business research : JBR
The PDMA handbook of new product development
35
IO-Management-Zeitschrift
31
Business horizons
20
Industrielle Organisation : Zeitschrift für Betriebswissenschaft, Management, Produktionstechnik und Organisation
20
IO : Management-Zeitschrift industrielle Organisation
17
Management-Zeitschrift : IO
14
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
12
Journal of business strategy
12
Beiträge zum Produktmarketing
11
Fortschrittliche Betriebsführung und Industrial engineering : FB IE
11
Esomar congress
10
New Products, new profits : Company experiences in new product planning
10
Ifo Schnelldienst
9
Qualität - die Herausforderung : Erfahrungen, Perspektiven
9
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
9
Discussion paper / Centre for Economic Policy Research
8
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
8
NBER working paper series
7
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium u. Weiterbildung
7
The American economic review
7
Wirtschaftsgut Software : Qualitätssicherung und Qualitätsprüfung als Grundlage für die Auswahl und Beurteilung
7
Beiträge zum Produkt-Marketing
6
Berichte aus Energie- und Umweltforschung
6
Der Betrieb im Qualitätswettbewerb : von der Qualitätssicherung zur offensiyen Qualitätspolitik
6
Dynamik mit Verantwortung
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Marketing theory
6
Working paper / National Bureau of Economic Research, Inc.
6
Zeitschrift Führung + Organisation : ZfO
6
Der Betriebswirt : Management in Wissenschaft und Praxis
5
European journal of marketing : EJM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Nachhaltig wirtschaften konkret
5
Readings in Danish theory of marketing
5
Schriften zur Industrieform
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The journal of industrial economics
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AMA management report
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Absatzwirtschaft
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ECONIS (ZBW)
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1
Using decision-systems analysis to formalize product development processes
Ronkainen, Ilkka A.
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 97-106
Persistent link: https://www.econbiz.de/10003664562
Saved in:
2
Entry and market share and success of new brands in concentrated markets
King, Ronald H.
;
Thompson, Arthur A.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10003694965
Saved in:
3
Entry and market share success of new brands in concentrated markets
King, Honald H.
;
Thompson, Arthur A.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10003601883
Saved in:
4
Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.
;
Hite, Robert E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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5
Spurious response error in a new product survey
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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6
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
Saved in:
7
Concept testing
Moore, William L.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003634361
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8
Developer/adopter relationships in new industrial product situations
More, Roger A.
- In:
Journal of business research : JBR
14
(
1986
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003634576
Saved in:
9
Optimizing the product developing process using psychophysical scaling
Rabino, Samuel
;
Moskowitz, Howard R.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
Saved in:
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