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~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
393
Markenführung
393
Brand image
360
Markenimage
360
Beziehungsmarketing
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Online-Handel
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Viral marketing
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Service quality
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Personality psychology
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Persönlichkeitspsychologie
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Experiment
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Balaji, M. S.
4
Filieri, Raffaele
4
Ranaweera, Chatura
3
Wang, Fang
3
Azer, Jaylan
2
Benkenstein, Martin
2
Chatzipanagiotou, Kalliopi
2
Dhir, Amandeep
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Harrison-Walker, L. Jean
2
Hultman, Magnus
2
Hutzinger, Clemens
2
Jayawardhena, Chanaka
2
Jha, Subhash
2
Kaur, Puneet
2
Lim, Weng Marc
2
Oghazi, Pejvak
2
Reimer, Thomas
2
Roy, Sanjit
2
Ruiz Mafe, Carla
2
Salo, Jari
2
Taheri, Babak
2
Talwar, Shalini
2
Teng, Lefa
2
Weitzl, Wolfgang
2
Zhao, Haichuan
2
Abrantes, José Luís
1
Acikgoz, Fulya
1
Ahmad, Wasim
1
Ahmed, Pervaiz Khalid
1
Alatalo, Sari
1
Alegre, Inés
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alvarez-Milán, Agarzelim
1
Alves, Sandra
1
Anker, Thomas Boysen
1
Antunes, Maria José
1
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Journal of business research : JBR
Journal of retailing and consumer services
102
International journal of hospitality management
68
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Journal of travel and tourism marketing
34
Psychology & marketing
33
International journal of contemporary hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of hospitality marketing & management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
120
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1
WOM antecedents in backpacker travelers
Alves, Sandra
;
Abrantes, José Luís
;
Antunes, Maria José
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
Saved in:
2
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
Saved in:
3
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
4
Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
Saved in:
5
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
6
The critical role of customer forgiveness in successful service recovery
Harrison-Walker, L. Jean
- In:
Journal of business research : JBR
95
(
2019
),
pp. 376-391
Persistent link: https://www.econbiz.de/10011980198
Saved in:
7
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
8
Attachment styles and electronic word of mouth (e-WOM) adoption on social networking sites
Park, Min Sook
;
Shin, Jong-Kuk
;
Ju, Yong
- In:
Journal of business research : JBR
99
(
2019
),
pp. 398-404
Persistent link: https://www.econbiz.de/10012023667
Saved in:
9
When is enough, enough? : investigating product reviews and information overload from a consumer empowerment perspective
Hu, Han-fen
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
100
(
2019
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012023771
Saved in:
10
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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