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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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In-home service consumption : a systematic review, integrative framework and future research agenda
Tsiotsou, Rodoula H.; Boukis, Achilleas - In: Journal of business research : JBR 145 (2022), pp. 49-64
Persistent link: https://www.econbiz.de/10013197878
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-122
Persistent link: https://www.econbiz.de/10009819607
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10008769032
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Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10008880242
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799
Persistent link: https://www.econbiz.de/10012494023