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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.; Howard, Matt C.; Nitzl, Christian - In: Journal of business research : JBR 109 (2020), pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
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Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.; Saavedra, José Luis; Hair, Joseph F.; … - In: Journal of business research : JBR 133 (2021), pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
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Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, O. C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
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Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity
Pullig, Chris; Maxham, James G.; Hair, Joseph F. - In: Journal of business research : JBR 55 (2002) 5, pp. 401-416
Persistent link: https://www.econbiz.de/10006723905
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Product liability and safety: perspectives from business versus public policy makers
Busch, Paul; Hair, Joseph F. - In: Journal of business research : JBR 8 (1980) 4, pp. 485-499
Persistent link: https://www.econbiz.de/10003507607