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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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Special section: Advancing research methods in marketing
Kim, Donghoon (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1374
Persistent link: https://www.econbiz.de/10009756072