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Journal of business research : JBR
SpringerLink / Bücher
376
Technological forecasting & social change : an international journal
266
Journal of retailing and consumer services
232
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
162
International journal of internet marketing and advertising : IJIMA
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Springer eBook Collection
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Tourism management : research, policies, practice
134
Games and economic behavior
132
Corporate communications : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
125
CESifo working papers
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Industrial marketing management : the international journal for industrial and high-tech firms
116
Journal of economic behavior & organization : JEBO
114
Journal of marketing communications
114
Discussion papers / CEPR
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
107
Business horizons
102
Psychology & marketing
101
Research
99
International journal of business information systems : IJBIS
94
International journal of advertising : the review of marketing communications
93
International journal of hospitality management
91
International journal of business communication : IJBC ; a publication of the Association of Business Communication
89
Journal of economic theory
89
Electronic commerce research
86
Journal of communication management : an international journal
86
Management information systems : mis quarterly
85
Journal of travel and tourism marketing
84
Journal of internet commerce
80
Journal of promotion management : innovations in planning and applied research
79
Journal of advertising research
78
Journal of marketing management : MM
76
NBER Working Paper
76
Working paper
75
HMD : Praxis der Wirtschaftsinformatik
74
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ECONIS (ZBW)
512
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1
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512
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1
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
Saved in:
4
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
5
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
6
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
7
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
8
Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
Saved in:
9
The impact of virtual mirroring on customer satisfaction
Gloor, Peter A.
;
Colladon, Andrea Fronzetti
; …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011699782
Saved in:
10
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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