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Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447
Persistent link: https://www.econbiz.de/10010121581
Cover Image
Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447
Persistent link: https://www.econbiz.de/10009757094