Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Elissar Toufaily; Line Ricard; Jean Perrien
| Year of publication: |
2013
|
|---|---|
| Authors: | Toufaily, Elissar ; Ricard, Line ; Perrien, Jean |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1436-1447
|
| Subject: | Kundenbindung | Customer retention | Online-Marketing | Internet marketing | Meta-Analyse | Meta-analysis | 2000-2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757094