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The dis-matching effect : how argumentation type and message design influence persuasion for emerging technology products
Karpinska-Krakowiak, Malgorzata
;
Trzebinski, Wojciech
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014434780
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