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Entering low-end markets: a new strategy for Swiss companies
Gebauer, Heiko - In: Journal of business strategy 27 (2006) 5, pp. 23-31
Persistent link: https://www.econbiz.de/10007292174
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Service innovation: why is it so difficult to accomplish?
Dörner, Nadin; Gassmann, Oliver; Gebauer, Heiko - In: Journal of business strategy 32 (2011) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10008995429
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Service innovation : why is it so difficult to accomplish?
Dörner, Nadin; Gassmann, Oliver; Gebauer, Heiko - In: Journal of business strategy 32 (2011) 3, pp. 37-46
Persistent link: https://www.econbiz.de/10009160063
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Business model innovation in base of the pyramid markets
Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella - In: Journal of business strategy 38 (2017) 4, pp. 38-46
Persistent link: https://www.econbiz.de/10011761557