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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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The role of suspicion in B2B customer entertainment
Oakley, Jared; Bush, Alan J. - In: The journal of business & industrial marketing 31 (2016) 5, pp. 565-574
Persistent link: https://www.econbiz.de/10011564177
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Trusting beliefs and loyalty in B-to-B self-services
Skard, Siv; Nysveen, Herbjørn - In: Journal of business-to-business marketing 23 (2016) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10011637113
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Fostering partner relationship management in B2B ecosystems of electronic media
Barac, Dušan; Ratkovic-Živanovic, Vanjica; Labus, Milica - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1203-1216
Persistent link: https://www.econbiz.de/10011802831
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Service value exchange in B2B electronic marketplaces
Standing, Susan; Standing, Craig - In: The journal of business & industrial marketing 30 (2015) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011382396
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal; Yuan, Jingbo; Akhtar, Nadeem; Ashfaq, Muhammad - In: The journal of business & industrial marketing 39 (2024) 2, pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
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Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201