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~isPartOf:"Journal of business-to-business marketing"
~person:"Beverland, Michael B."
~person:"Hajikhani, Amjad"
~person:"Ndubisi, Nelson Oly"
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Beverland, Michael B.
Hajikhani, Amjad
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Lichtenthal, J. David
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Mummalaneni, Venkatapparao
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Journal of business-to-business marketing
Business-to-business marketing management : strategies, cases and solutions
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Industrial marketing management : the international journal for industrial and high-tech firms
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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