Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of communication management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating factors in imple...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Attention
1
Computerspiel
1
Consumer behaviour
1
Gamification
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Purchase intention
1
Recall
1
Social Web
1
Social media
1
Social web
1
Video game
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Khoshfetrat, Atefeh
1
Rahgozar, Shakiba
1
Saedpanah, Samira
1
Tabaeeian, Reihaneh Alsadat
1
Published in...
All
Journal of communication management
Benchmarking: An International Journal
2
EuroMed journal of management
1
EuroMed journal of management : EMJM
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Tourism Cities
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of integrated supply management : IJISM
1
International journal of logistics systems and management : IJLSM
1
International journal of process management and benchmarking : IJPMB
1
International journal of productivity and quality management : IJPQM
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
International journal of value chain management : IJVCM
1
Journal of Communication Management
1
Journal of science and technology policy management : JSTPM
1
Measuring Business Excellence
1
Measuring business excellence : the journal of organizational performance management
1
Social Responsibility Journal
1
Technological forecasting & social change : an international journal
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can gamification affect the advertising effectiveness in social media?
Tabaeeian, Reihaneh Alsadat
;
Rahgozar, Shakiba
; …
- In:
Journal of communication management
28
(
2024
)
3
,
pp. 404-422
Persistent link: https://www.econbiz.de/10015272741
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
