Narrow search
Showing 1 - 10 of 14
Cover Image
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants
Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto - In: Journal of consumer behaviour 22 (2023) 5, pp. 1074-1083
Persistent link: https://www.econbiz.de/10014368211
Cover Image
Is no feedback perceived as a risk in online reviews?
Hwang, JiWon; Han, Eunkyoung - In: Journal of consumer behaviour 22 (2023) 5, pp. 1211-1223
Persistent link: https://www.econbiz.de/10014368250
Cover Image
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu; Gurinder Singh; Jain, Sheetal; Jain, Kokil - In: Journal of consumer behaviour 22 (2023) 5, pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Cover Image
Personality traits, money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa
Ngcamu, Lesego Jenny; Quaye, Emmanuel Silva; Horvey, … - In: Journal of consumer behaviour 22 (2023) 3, pp. 618-631
Persistent link: https://www.econbiz.de/10014326185
Cover Image
Value co-creation and customer retention in services : identifying a relevant moderator and mediator
Banik, Shanta; Rabbanee, Fazlul K. - In: Journal of consumer behaviour 22 (2023) 3, pp. 646-663
Persistent link: https://www.econbiz.de/10014326197
Cover Image
Contribution of concept recall to brand loyalty : an empirical analysis of design and performance
Kato, Takumi - In: Journal of consumer behaviour 22 (2023) 4, pp. 895-904
Persistent link: https://www.econbiz.de/10014326272
Cover Image
Femvertising or femwashing? : women's perceptions of authenticity
Hainneville, Valentine; Guèvremont, Amélie; Robinot, … - In: Journal of consumer behaviour 22 (2023) 4, pp. 933-941
Persistent link: https://www.econbiz.de/10014326277
Cover Image
The value created by the removal of cut lines : evaluating the impact of finishing of industrial designs on purchase intention
Kato, Takumi; Botella-Carrubi, Dolores; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 942-954
Persistent link: https://www.econbiz.de/10014326280
Cover Image
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
Gil-Cordero, Eloy; Ledesma-Chaves, Pablo; Baena-Luna, Pedro - In: Journal of consumer behaviour 22 (2023) 4, pp. 955-970
Persistent link: https://www.econbiz.de/10014326283
Cover Image
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984
Persistent link: https://www.econbiz.de/10014326284