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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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The effect of category-specific temporal frame on temporal reframing of price
Chung, Miri
;
Sheinin, Daniel A.
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 3100-3111
Persistent link: https://www.econbiz.de/10015117034
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