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The effect of augmented reality in mobile applications on consumers' online impulse purchase intention : the mediating role of perceived value
Trivedi, Jay
;
Kasilingam, Dharun
;
Arora, Parvinder
; …
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 896-908
Persistent link: https://www.econbiz.de/10013275579
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