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Journal of consumer behaviour
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Determinants of followers' purchase intentions toward brands endorsed by social media influencers : findings from PLS and fsQCA
Foroughi, Behzad
;
Iranmanesh, Mohammad
;
Nilashi, Mehrbakhsh
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 888-914
Persistent link: https://www.econbiz.de/10014507478
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