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Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce : empirical research in China
Zhang, Depeng
;
Fu, Lihong
;
Ma, Jiaxin
;
Chen, Chunfeng
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1995-2008
Persistent link: https://www.econbiz.de/10014633927
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