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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Journal of advertising research
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Australasian marketing journal
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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European Journal of Marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Marketing
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‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10010094867
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2
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
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