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Not worth the extra cost? : diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 223-231
Persistent link: https://www.econbiz.de/10009766218
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Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 223-231
Persistent link: https://www.econbiz.de/10010121761
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How do consumers inter corporate social responsibility? : the role of organisation size
Green, Todd; Peloza, John - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 282-293
Persistent link: https://www.econbiz.de/10010391684