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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
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One-voice strategy for customer engagement
Singh, Jagdip; Nambisan, Satish; Bridge, R. Gary; … - In: Journal of service research 24 (2021) 1, pp. 42-65
Persistent link: https://www.econbiz.de/10012426761
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Interfaces, interactions, time, and the frontline nexus : foundational constructs and focus for the field of organizational frontlines
Singh, Jagdip; Bridge, R. Gary - In: Journal of service research 26 (2023) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10014325991
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Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict
Jayanti, Rama K; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 1016-1033
Persistent link: https://www.econbiz.de/10008396531