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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Advertising
112
Werbung
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Advertising effects
45
Werbewirkung
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Consumer behaviour
36
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Balseiro, Santiago R.
2
Belo, Rodrigo
2
Belobrovkina, Evgeniia
2
Callister, Mark
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Fruchter, Gila E.
2
Gangadharbatla, Harsha
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Ham, Chang-Dae
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Katona, Zsolt
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Pittman, Matthew
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Schauster, Erin
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2
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2
Stern, Lesa A.
2
Sárváry, Miklós
2
Wen, Taylor Jing
2
Whinston, Andrew B.
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Wilbur, Kenneth C.
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Xie, Quan
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Alexandrov, Alexei
1
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1
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Athey, Susan
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1
Baek, Tae Hyun
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1
Bradlow, Eric T.
1
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1
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Journal of current issues and research in advertising
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
209
International journal of advertising : the review of marketing communications
194
Journal of business research : JBR
191
International journal of advertising : the quarterly review of marketing communications
187
SpringerLink / Bücher
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
NBER working paper series
88
Journal of promotion management : JPM
85
Working paper / National Bureau of Economic Research, Inc.
85
Marketing Science
78
Journal of retailing and consumer services
76
European journal of operational research : EJOR
74
NBER Working Paper
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of promotion management : innovations in planning and applied research
64
Springer eBook Collection
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of marketing
58
International journal of industrial organization
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Journal of marketing research : JMR
50
Europäische Hochschulschriften / 5
49
MPRA Paper
44
CESifo working papers
43
Journal of business ethics : JOBE
39
Marketing letters : a journal of research in marketing
39
The journal of personal selling & sales management : JPSSM
38
Young consumers : insight and ideas for responsible marketers
37
Journal of the Academy of Marketing Science
35
International journal of production economics
34
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ECONIS (ZBW)
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1
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
2
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
3
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
4
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
5
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
6
Behavior-based
advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
7
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
8
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
9
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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