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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Moving up in taste : enhanced projected taste and freshness of moving food products
Gvili, Yaniv; Tal, Aner; Amar, Moty; Wansink, Brian - In: Psychology & marketing 34 (2017) 7, pp. 671-683
Persistent link: https://www.econbiz.de/10011738048
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Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833