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Culture at arm's length : the effects of analytic-holistic thinking on visual aesthetics in brand selfies taken by Chinese, Russian, and U.S. consumers
Shabalina, Olga; Nelson, Michelle R.; Lobodenko, Lidiia K. - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10014234464
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What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.; Ham, Chang-Dae; Haley, Eric John - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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Brand placement in emotional scenes : excitation transfer or direct affect transfer?
Mitchell, Talé A.; Nelson, Michelle R. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 206-219
Persistent link: https://www.econbiz.de/10012242980
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Exploring persuasion knowledge, identity-related media use, and ad skepticism of Black immigrant and refugee adolescents
Ahn, Regina; Nelson, Michelle R.; Eales, Lauren; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 196-218
Persistent link: https://www.econbiz.de/10014574535