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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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The ideal advertising professor : a ZMET-based inquiry
Anghelcev, George; Sar, Sela; Moultrie, Jas L.; Naqvi, … - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 169-191
Persistent link: https://www.econbiz.de/10014289759