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Assessing the usefulness of taxonomies of visual rhetorical figures
Huhmann, Bruce A.; Albinsson, Pia A. - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10012243126
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Creative advertising executions encourage the processing advantages of product familiarity
Huhmann, Bruce A.; Limbu, Yam B. - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 206-228
Persistent link: https://www.econbiz.de/10012245040