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College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
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Consumer response to virtual CSR experiences
Lee, Yoon-Joo; Zhao, Wen; Chen, Huan - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
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Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo; Chen, Huan; Haley, Eric John - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 517-541
Persistent link: https://www.econbiz.de/10014444784