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The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective
Gould, Stephen J.; Grein, Andreas F.; Lerman, Dawn B. - In: Journal of current issues and research in advertising : … 21 (1999) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10008121051
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Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences
Gupta, Pola B.; Gould, Stephen J. - In: Journal of current issues and research in advertising : … 19 (1997) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10008122801
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Recall of Products Placed as Prizes Versus Commercials in Game Shows
Gupta, Pola B.; Gould, Stephen J. - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10008125733