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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Elliott, Michael T.
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Alpert, Frank H.
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Speck, Paul Surgi
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Specke, Paul Surgi
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Journal of current issues and research in advertising : JCIRA
Journal of marketing theory and practice
3
Services marketing quarterly
2
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of Research in Interactive Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
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The journal of business & industrial marketing
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1
The Antecedents and Consequences of Perceived Advertising Clutter
Speck, Paul Surgi
;
Elliott, Michael T.
- In:
Journal of current issues and research in advertising : …
19
(
1997
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008122362
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2
The Relationship of Beliefs and Exposure to General Perceptions of Infomercials
Specke, Paul Surgi
;
Elliott, Michael T.
;
Alpert, Frank H.
- In:
Journal of current issues and research in advertising : …
19
(
1997
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008122800
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