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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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A Look Inside the World of Advertising-Free Publishing: A Case Study of Ms. Magazine
Cunningham, Anne; Haley, Eric - In: Journal of current issues and research in advertising : … 22 (2000) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10008120197
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10009999433
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 192-210
Persistent link: https://www.econbiz.de/10010033590
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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How advertising creatives define excellent planning
Haley, Eric; Taylor, Ronald; Morrison, Margaret - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10010383927