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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Asia Pacific journal of marketing and logistics
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Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
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Consumer attitudes toward advertising in the digital age : a China-United States comparative study
Gao, Zhihong
;
Zhang, Hongxia
;
Li, Sherry F.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10010383168
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Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105
Persistent link: https://www.econbiz.de/10008311505
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