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Advertising
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
252
Journal of advertising research
235
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising
198
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
173
European Journal of Marketing
144
Journal of Consumer Marketing
136
Marketing science
123
Journal of promotion management : JPM
88
Young Consumers
83
Journal of retailing and consumer services
82
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of historical research in marketing
76
Journal of promotion management : innovations in planning and applied research
73
Marketing Science
69
European journal of operational research : EJOR
67
Journal of current issues and research in advertising
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
European journal of marketing : EJM
63
Psychology & marketing
63
Strategic Direction
63
International Marketing Review
60
International journal of internet marketing and advertising : IJIMA
60
International journal of industrial organization
57
Health marketing quarterly
56
Journal of Product & Brand Management
56
NBER working paper series
56
SpringerLink / Bücher
53
Journal of marketing research : JMR
52
Journal of Services Marketing
46
NBER Working Paper
46
Journal of marketing
45
Young consumers : insight and ideas for responsible marketers
44
Marketing Intelligence & Planning
40
Working paper / National Bureau of Economic Research, Inc.
40
Journal of business ethics : JOBE
38
Marketing letters : a journal of research in marketing
38
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ECONIS (ZBW)
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1
Closing the perception gap in
advertising
design
Wu, Wann-Yih
;
Fu, Chen-su
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003986992
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2
Temporal framing in health
advertising
: the role of risk and future orientation
Kees, Jeremy
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003987001
Saved in:
3
The role of gender and message strategy in the perception of advocacy
advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
4
Gender and personality drivers of consumer mixed emotional response to
advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
5
Evaluating the work preference inventory and its measurement of motivation in creative
advertising
professionals
Stuhlfaut, Mark W.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003987011
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6
Are they really that different from us : a comparison of Arab and American newspaper
advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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7
Using humor in conjunction with negative consequences in
advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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8
A frontier analysis for
advertising
budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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9
A comparative content analysis of
advertising
practices to children
Bakir, Aysen
;
Palan, Kay M.
;
Kolbe, Richard H.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
Saved in:
10
Sex, beauty, and youth : an analysis of
advertising
appeals targeting US women of different age groups
Taylor, Kimberly A.
;
Miyazaki, Anthony D.
;
Mogensen, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
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