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Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Kemp, Elyria; Chapa, Sindy; Kopp, Steven W - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10010151789
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Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Kemp, Elyria; Chapa, Sindy; Kopp, Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10010082622
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Me, myself, and I : examining the effect of loneliness and self-focus on message referents
Kemp, Elyria; Moore, David J.; Cowart, Kelly - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011529711
Cover Image
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp, Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257