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The Priming of Material Values on Consumer Information Processing of Print Advertisements
Maher, Jill K.; Hu, Michael - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10008117838
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Materialistic Cue Effects in Print Advertising
Maher, Jill K.; Hu, Michael - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 61
Persistent link: https://www.econbiz.de/10008119114