The Priming of Material Values on Consumer Information Processing of Print Advertisements

Materialistic Cue Effects in Print Advertising

Maher, Jill K., (2002)

It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging

Maher, Jill K., (2012)

It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging

Maher, Jill K., (2012)