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Journal of customer behaviour
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1
Service-dominant logic : marketing research implications and opportunities
Baron, Steve
;
Patterson, Anthony
;
Warnaby, Gary
;
Harris, Kim
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
Saved in:
2
Is Barbie full of it?
Ashman, Rachel
;
Beach, Sylvia
;
Patterson, Anthony
- In:
Journal of customer behaviour
22
(
2023
)
1/2
,
pp. 20-30
Persistent link: https://www.econbiz.de/10014424180
Saved in:
3
Shopping for scholarship
Brown, Stephen
- In:
Journal of customer behaviour
23
(
2024
)
2/3
,
pp. 139-149
Persistent link: https://www.econbiz.de/10015188093
Saved in:
4
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
5
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
6
How to win sales and influence customers : a black swan story
Brown, Stephen
- In:
Journal of customer behaviour
7
(
2008
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003721683
Saved in:
7
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Saved in:
8
Retro Galore! : is there no end to nostalgia?
Brown, Stephen
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 9-29
Persistent link: https://www.econbiz.de/10011936105
Saved in:
9
Bliss was it in that business school...
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
4
,
pp. 256-262
Persistent link: https://www.econbiz.de/10015056453
Saved in:
10
The curse of the crampus
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
1/2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10014424268
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