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Journal of customer behaviour
Sport management review
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International Journal of Sports Marketing and Sponsorship
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport Management Review
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Sport, Business and Management: An International Journal
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Marketing analysis in sport business : global perspectives
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing in a global environment : strategic perspectives
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Sport, Business and Management : an international journal ; SBM
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Sport business in leading economies
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World Association for Sport Management series
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World association for sport management
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Exploring the rise of fandom in contemporary consumer culture
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The Digital transformation of the fitness sector : a global perspective
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An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
; …
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10009758542
Saved in:
2
An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
; …
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10010110505
Saved in:
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