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Segmenting online auction consumers
Lee, Min-young; Kim, Youn-kyung; Kim, Hye-yŏng - In: Journal of customer behaviour 7 (2008) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10003726294
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.; Jackson, Vanessa; Lee, Min-Young - In: Journal of customer behaviour 13 (2014) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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Experiential value: Application to innovative consumer technology products
Park, Hyejune; Lim, Heejin; Kim, Youn-Kyung - In: Journal of customer behaviour 12 (2013) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10010110504
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Experiential value : application to innovative consumer technology products
Park, Hyejune; Lim, Heejin; Kim, Youn-Kyung - In: Journal of customer behaviour 12 (2013) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009758545